The authors do not work for, consult, own shares in or receive funding from any company or organization that would benefit from this article, and have disclosed no relevant affiliations beyond their ...

ELMHURST, Ill.--(BUSINESS WIRE)--PatientBond has completed analysis of its fifth national market research study of healthcare consumers, regarding their attitudes, behaviors and media preferences.

How psychographic insights can elevate CX and provide a competitive edge to customer-facing brands through personalization and emotional resonance. In a customer-centric world, understanding ...

Jonathon Plowden Roberts, The Database Group, and Pat Lalonde-Dade, Synergy Consulting, show how conventional demographic and lifestyle segmentation can be enhanced with the aid of psychographics ...