America's favorite bowl game has returned. It might not be the most prestigious postseason college football game, but there's no doubt that the Pop-Tarts Bowl captured the country's attention last ...

It's fair to say that after just two years the Pop-Tarts Bowl has been a massive success in college football. The Kellogg Company, which bought the naming rights to the game in 2020, changed the name ...

With the ad landscape saturated with obsessively curated messages, embracing some silliness offers a unique opportunity for brands to break free from the predictable and spark genuine delight. Rather ...

The second annual Pop-Tarts Bowl was nothing short of a sweet treat. Amid the nail-biting matchup between Iowa State University and the University of Miami, which ended in a 42-41 victory for the ...

Serving as Television Editor since 2018, Ray began five years earlier as a contributing writer/photographer before being brought onto the core BC team in 2017.

The 2024 Pop-Tarts Bowl struck headlines this year and took over the college football community once more, raking in a total of 4.3 million viewers, becoming just one of nine bowl games to do so. The ...

Real-life coaches aren't the only thing that will be debuting in EA Sports' "College Football 26." The Pop-Tarts Bowl mascot will also make its video game debut in "College Football 26," EA Sports ...

The Pop-Tarts Bowl edible mascots have never shied away from being different, and they are headed to Ireland because of it. On Tuesday, it was announced the two remaining pastries from last season's ...

A BIT. ALL RIGHT. THANKS, ZANE. WELL, THE IOWA STATE CYCLONES WANT A SWEET VICTORY LAST NIGHT BEATING MIAMI IN THE POP TARTS BOWL. BUT WHAT’S EVEN SWEETER IS A VISIT TO THE POP TARTS MASCOTS MADE TO A ...

Two American icons are coming together, as Pop-tarts announces a multi-year partnership with the National Football League in the UK and Ireland. The Kellanova owned snack brand is already synonymous ...