A powerful tool for managing ad spend, keyword match types help advertisers tailor their ad campaigns to the most relevant audience, thus bringing in the right traffic and ultimately leading to higher ...

Advertisers have long debated the merits of broad match versus phrase match in Google Ads. But while arguments around query control and relevancy remain valid, a less discussed but more decisive ...

Google’s recently announced updated treatment of phrase match to include broad match modifier (BMM) traffic is the latest in a series of changes its made to its keyword match types. These changes ...