Professional Bull Riders has quickly found new places to run. After assigning Friday-night contests to Fox Corp.’s Fox Nation streamer, the league said Wednesday that it struck a new multi-year deal ...

From left, Professional Bull Riders CEO and commissioner Sean Gleason and Dr. Phil McGraw chat after filming a segment at Merit Street Media on Friday, May 17, 2024, in Fort Worth. The Fort ...

Just 13 weeks into PBR’s (Professional Bull Riders) TV deal with Dr. Phil McGraw’s Merit Street Media, the league has severed ...

Baseball may have once been America’s favorite pastime, but these days, professional bull riding is all the rage. In just the past few years, Western sports have exploded in popularity, packing out ...

From the hit TV series “Yellowstone” to Beyoncé’s Grammy-nominated “Cowboy Carter,” more Americans are becoming cowboy curious in a way not seen since Glen Campbell proclaimed he was a rhinestone ...

WFAA's Kara Sewell sat down with the CEO of Professional Bull Riders (PBR) about the league's decision to move its headquarters to Fort Worth.

TKO Group Holdings has completed a $3.25 billion all-equity deal to acquire On Location, Professional Bull Riders and IMG from its majority owner Endeavor Group Holdings. Endeavor is expected to own ...

TKO Group, the company that owns WWE and UFC, is expanding into sports-adjacent properties by acquiring three businesses for $3.25 billion from its controlling owner, Endeavor Group. The businesses ...

Any cowboy who gets on a bull is taking a risk. So, it’s a nice melding of messages for PBR, the world’s leading bull riding organization, to join forces with a brand that since 1937 has built a ...

SPOKANE, Wash. – The Spokane Arena is set to host an electrifying event as the Professional Bull Riders (PBR) take center stage. The event promises a thrilling competition between man and bull, ...