A significant change to Nielsen’s ratings methodology is yielding noticeable -- but not massive -- gains to some sports ...

Or, how ‘Jimmy Kimmel Live!,’ a streaming NFL game and network evening newscasts joined the top 25 shows of the week.

Nielsen has informed the Media Rating Council (MRC), as well as its clients, about plans for introducing first-party data into its audience measurement services, including its current accredited ...

Nielsen said its local television ratings combining big data from set-top boxes and smart TVs with viewer panels will become its local ratings currency in all markets starting in January. “Clients ...

Nielsen has received accreditation for its Big Data + Panel national TV measurement from the Media Rating Council (MRC), ...

NEW YORK —Nielsen has launched newly redesigned weekly TV ranking reports powered by Big Data Plus Panel metrics and has ...

Nielsen has been hard at work fleshing out its much-awaited cross-media measurement platform, Nielsen ONE, which is scheduled for release in its final form in 2024. This week, the company finalized ...

Nielsen DMA® insights are a key component of a data-driven advertising ecosystem and are extensively used throughout the ...

With the start of the broadcast and football seasons this month, Nielsen today shared several updates for reporters covering TV, as the industry is adopting Nielsen’s enhanced Big Data + Panel ...

Last month Nielsen announced plans to incorporate first-party data from Amazon to their national ratings service. Other networks that carry NFL slammed the decision. A few weeks later Nielsen reversed ...