GoDaddy may be off the hook. Insurance company Nationwide set off a Twitter firestorm Sunday with its first of two commercials in the Super Bowl, a 45-second spot featuring a young boy talking about ...

Its statement comes as Twitter reacted in confusion and fury over an ad that was jarring and depressing. By Abid Rahman Nationwide’s buzzkill ad about a boy talking about all the things he’ll never ...

Nationwide CMO Matt Jauchius had a ready-made defense handy, and if you're going to the trouble of making a preemptive defense you might want to consider whether your "edgy" campaign is really worth ...

Someone at Nationwide thought it would be a good idea to kill everyone’s good time by showing an ad during the Super Bowl meant to remind everyone that sometimes their children will die in horrible ...

Within seconds of it airing, a million armchair ad execs began to pan Nationwide's Super Bowl ad. Sure, few things are as depressing as a fictional child dying in a household accident, but couldn't ...

In a press statement, the Columbus, Ohio-based company defended its ad, stating its intent was to inform the public about the prevalence of preventable accidents. "The sole purpose of this message was ...