USGA CEO Mike Whan responded to the social media outrage surrounding NBC's U.S. Open commercial load, ... specifically in regard to the commercial load. Ad revenue is the most important piece of ...

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Lightening The Load NBC said it will reduce its ad load in response to the coronavirus pandemic. Ad sales chairman Linda ...

One of golf's four major championships, the U.S. Open, is reportedly testing the market with NBC's USGA deal expiring in 2026.

Then there’s everyone else, myself included, who wonders why the NBC family of networks chooses to present the U.S. Open this way. To be clear, that’s not exactly the value judgment it may appear.