Merino wool has dominated the outdoor base layer market, setting the bar for warmth, breathability, and temperature regulation. Although merino has long been considered the best base layer material ...

Apparel made of 100 percent merino wool is great for winter activity—until it isn’t. It insulates, wicks, and dries admirably, as well as mitigates odors—up to the day your fingers pop through the ...

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Youth radicalism is tearing everything deemed a classic into shreds. Nonetheless, it bestowed immortality on men's hosiery. The generation of revolutionaries retained the socks basic silhouette, while ...

We take the upstanding reputation Australian wool enjoys on a global stage for granted these days. Meet one of the people responsible. But Queensland wool advocate Kerrie Richards saw the fallout from ...