When it comes to choosing metrics for a marketing dashboard, measurements are specific to not only industry but also company, division—and down to the specific department and the critical objectives ...

Finding your footing with marketing content means equipping yourself with the right tools from the start. Simply put, if you can’t measure your performance, you won’t know where you’re headed. That’s ...

The dynamism of marketing data demands an analytics dashboard that is flexible and robust enough to change with the times. In the article 5 Signs Your Dashboard Needs An Update, I discussed how a ...

Earlier this year, BtoB ran a story on the top anticipated trends for 2010. Once again, marketing accountability was high on the priority list. According to the article, "while proving ROI on ...

Most companies believe their performance marketing is working. The dashboards look strong. Conversion rates are steady. Revenue appears to be growing. On paper, everything is moving in the right ...

The gap between marketing dashboards and boardroom decisions is behavioral, not strategic. Here's how to close it.

Dave Foster is CEO of AvreaFoster, a brand and marketing agency that helps B2B companies use the power of their brand to grow business. This era of digital marketing is dominated by reporting ...

Master Claude Cowork for marketing with our guide on contextual automation, browser integrations, and self-updating project ...

RentJuice®, a Zillow® business and provider of lease marketing technology, announced the RentJuice Ad Dashboard, a marketing metrics dashboard that gives real estate offices, brokers and agents a ...

The Internet and social networks offer unprecedented opportunities for small businesses to run more sophisticated and targeted marketing campaigns. The challenge, of course, is that there are so many ...