NBC Sports NOW is a free 24/7 streaming channel from NBC Sports offering daily sports talk shows, live sports and highlights on Peacock, the NBC Sports app, The Roku Channel, Pluto TV, Xumo and more.

Live TV streaming services get you access to local stations, sports matches and cable networks. Here's a guide to picking the best service for you.

Don't miss a moment of the Winter Olympics. Here's how to watch live, for free and stream the action without cable.

Live updates from the 2026 Milan-Cortina Winter Olympics on Friday. Get the latest news, results, medal count, TV schedules and highlights from Italy.

TV networks and sports leagues rely heavily on Nielsen to to tell them how many people at home watch football games, tennis matches and auto races. Counting viewers in bars, hotels and offices? That has sometimes created a bone of contention.

Sportradar and its AI-powered GameFrame will transform live NBA player data into on-air graphics for NBC's regional sports networks.

A complex combination of scale, immediacy and human emotion is what makes sports broadcasting one of the most important proving grounds for the next generation of AI.

Chloe Kim has fallen short in her bid to become the first Olympic snowboarder to win three consecutive gold medals