Coho salmon may be four times less aggressive in tanks with darker backgrounds than in tanks with light backgrounds, according to a new study . Coho salmon may be four times less aggressive in tanks ...

Marketers have long known the power of color to manipulate consumers. Red and yellow supposedly make us hungry, while blue can calm us down. Apparently, we’re not alone in our subconscious response to ...

Coho salmon may be four times less aggressive in tanks with darker backgrounds than in tanks with light backgrounds, according to a study published March 30, 2016 in the open-access journal PLOS ONE ...