Ready to get Google Analytics 4 working on your site and keep your data organized and clean? These guides and videos can help. Google Analytics (GA4) is a quickly evolving program. Twenty-five new ...

Google simplifies analytics tracking with new one-click key event features in GA4, powered by machine learning. Google released one-click event tracking in GA4 with two features: "Mark as key event" ...

Duplicate conversions are one of the most overlooked – and most damaging – problems in conversion tracking. If your reporting inflates the number of conversions, your performance strategy is based on ...