The Danish toy company debuted the set today and it's already sold out online. — -- When a 7-year-old girl wrote a stern letter to Lego earlier this year to express her discontent with the Danish ...

Forbes contributors publish independent expert analyses and insights. Lela is a London-based writer and editor who covers food and drink. In an unexpected nod to the future of fashion, LEGO Wear and ...

LEGO must think girls are dumb as bricks. The iconic toy brand is apologizing to customers after one mom took to social media to slam the Lego Group for suggesting “a group of girls among researchers ...

A 7-year-old girl recently wrote a letter to the maker of LEGO complaining about gender stereotypes, and after the note went viral, the toy company took notice. Little Charlotte Benjamin was ...

Lego announced this week that it will launch a new series of minifigures -- all girls, and all scientists -- after an online campaign pointed out a glaring gender gap among the toy company's offerings ...

LEGO is helping us spice up our lives with its new Spice Girls tribute set. The major toy retailer unveiled the special collection to celebrate the 25th anniversary of the iconic Spiceworld album ...

LEGO is telling you what you want what you really really want and it's this Spice Girls tribute set. The major toy retailer has unveiled the special collection to celebrate the 25th anniversary of the ...

In a viral new TikTok trend, Black women are showing off their Lego collections. These aren’t the Lego collections of your childhood—Alyssa Evans, one of the first to showcase her creations in this ...

Continuing our series of brand profiles that began with Heinz, The Brand Union's head of strategy, Veb Anand, looks at Lego's controversial attempts to market a range specifically aimed at girls. The ...