Hosted on MSN

Korean Make-Up Taught Me to Embrace My Asian Features—These Are the Holy Grail Formulas I Swear By

Let’s face it, the buzz around Korean skincare isn’t going anywhere anytime soon. From milky rice toners and soothing centella creams to brightening toner pads, it’s clear that our skincare cupboards ...
The New York Times

Call It Blushed or Flushed, the K-Beauty Look Is Trending

Pink, red or even magenta-purple blush on the cheeks has become the key element in many South Korean women’s makeup routines. By Haemin Kwak Reporting from Seoul Ruddy cheeks defined the otherwise ...
Yahoo

James Charles's 'Korean makeup' video called out for featuring Chinese, Japanese influencers: 'He literally used douyin/chinese makeup in the thumbnail'

Beauty content creator James Charles uploaded the video “Trying a Full Face of Korean Makeup!” on Aug. 26 as the first part of his new series where he tries to do full-face looks inspired by different ...
Daily Bruin

Ally Gong shares passion for Korean beauty trends on self-made YouTube channel

Ally Gong visited Seoul, South Korea, to study marketing and management, and returned to UCLA with a newfound interest in makeup and skin care. The fourth-year economics student’s YouTube channel, ...
Alternative Press

10 alternative makeup looks to try out while social distancing

How many times have you sat down to watch your favorite beauty personalities on YouTube only to think to yourself, “When would I ever be able to wear this look?” Artistic takes on makeup trends can be ...