J.C. Penney furthers ‘It’s from where?’ campaign with exclusive Rebecca Minkoff tie-up

The affordable line from the designer, like the department store’s Bob Mackie collection, is part of an effort to appeal to ...

JCPenney bets its future on big-name fashion at affordable prices

The struggling department store chain has made a major strategic change as it battles with Macy's, Dillard's, and the other ...

Flipping The Script: Ashley Graham Debuts Namesake Collection at JCPenney that Makes Curves the Main Character Fashion Deserves

Like you weren’t seen for who are? Because women like me? We’re rarely cast as the lead. Launching October 2, JCPenney is ...
Forbes

JC Penney Q1 Losses Triple Despite New Supply Chain Investment

JC Penney has reported widening losses. (Photo by: Jeffrey Greenberg/Education Images/Universal Images Group via Getty Images) Department store JC Penney has reported that its net loss in the first ...
SI Swim on MSN

Ashley Graham Just Dropped a Fall Collection With JCPenney: Shop Our Favorite Pieces

This article was originally published on www.swimsuit.si.com as Ashley Graham Just Dropped a Fall Collection With JCPenney: ...
Daily Front Row

Ashley Graham’s New JCPenney Collection Is Breaking Everyday Fashion Norms

Ashley Graham exclusively chatted with us on her new JCPenney brand's first collection, size inclusivity, and more.
Retail TouchPoints

JCPenney Celebrates Inclusivity with New Fashion Line Exclusively for Plus-Size Women

Ashley Graham's apparel line, made exclusively for women sizes 14 and up also fulfills JCPenney’s historic embrace of ...
Time

For JC Penney, the Right Direction May Be … Reverse

JC Penney has its old CEO, Mike Ullman, in charge of the company again. Abundant sales and coupons have returned, as have brands that disappeared for a spell. In many ways, the JC Penney of old is ...