Startup iSpot.tv, which sells a service tracking national TV ads and correlating those with digital responses, has raised $21.9 million in Series B funding. The investment was led by Insight Venture ...

GeekWire chronicles the Pacific Northwest startup scene. Sign up for our weekly startup newsletter, and check out the GeekWire funding tracker and VC directory. by Todd Bishop on Apr 27, 2022 at 4:00 ...

GeekWire chronicles the Pacific Northwest startup scene. Sign up for our weekly startup newsletter, and check out the GeekWire funding tracker and VC directory. by Kurt Schlosser on Mar 2, 2022 at ...

ISpot.tv, a leading challenger to Nielsen for supremacy in the increasingly fraught TV and streaming ratings business, has received a $325 million investment from Goldman Sachs. Since its founding in ...

Swoop and iSpot have joined forces to deliver insights into cross-platform ad exposures against specific audiences for healthcare and pharma marketers. Through the newly announced partnership, ...

iSpot, the cross-platform TV ad measurement company, has announced the its business outcome solution able to deliver attribution for video advertising persistently, at scale. The offering aims to ...

The acquisition is the latest financial deal built around measurement of media audiences, an increasingly critical assignment as the people who once watched linear TV spread out around dozens of new ...

Paramount Global is teaming up with iSpot.tv to offer more transparency into consumers’ responses to ads — its latest partnership with a Nielsen competitor. iSpot’s new measurement offering, Outcomes ...

Despite linear TV ad impressions declining 4.25% year over year in Q1 2025, ad spend on the channel grew 4% to $12.34 billion, per a report from iSpot shared with Marketing Dive. The total signals a ...