Last week, Cumulus Media/Westwood One Chief Insights Officer Pierre Bouvard talked with Radio Ink about the dangers of dull radio advertising. Now he’s sharing more specific tips to help brands beat ...
BLACKFOOT — What started as a fun hometown radio campaign in 2019 to help brand Tadd Jenkins Auto Group as a local, family-oriented business has become a viral sensation on TikTok and Facebook. Many ...
From the impact of dull ads to the opportunities of innovations like geotargeting, how are the best brands making strategies that drive success? Radio Ink sat down with Cumulus Media/Westwood One ...