GA4’s rollout reshaped analytics, but adoption challenges reveal gaps between Google’s promises and marketers’ reality.

Sweden’s data-protection watchdog found that the 2020 version of Google Analytics presented data-breach security issues and consumer privacy concerns. An audit suggests the Google tool breached the ...

The July 2023 sunsetting of Universal Analytics may feel inconvenient, and it will take some time and effort to transition to Google Analytics 4. Google Analytics has been the staple analytics package ...

Google Analytics is under scrutiny for GDPR issues. Swedish data protection authority warns companies against use. Swedish regulators fined companies for using Google Analytics. Regulators say Google ...

Google Analytics is used to track and analyze website performance. However, there are some underrated Google Analytics features that help improve the performance of your website. Google Analytics is ...

Google will deprecate Universal Analytics next year, the company announced. Universal Analytics properties will stop processing new hits on July 1, 2023, and Universal Analytics 360 properties will ...

If there’s one thing that’s desirable for all businesses, it’s profit—or at least the struggle to attain and maximize it. In today's digital era, securing a solid ROI, establishing a brand and gaining ...

As a business owner, you might have heard about — or are already using — Google Analytics. Today, millions of businesses use Google Analytics. If you are one of them, it is necessary to know how you ...

Analytics are a key part of running any website, and Google Analytics has been a favorite for many thanks to its powerful tools and relatively easy setup. Now, after more than a decade, Google ...

Search Engine Land » Platforms » Google » Google algorithm updates » Core update » Article Share Google has confirmed minutes ago that the December 2020 broad core update that began rolling out on ...