Overview Careful planning of campaign type, keywords, and targeting ensures maximum impact even with minimal or no ...

Overview Creating a Google Ad Manager account is free and beginner-friendly.Publishers need a Google account and a website to ...

There are 3 types of bid strategies in Google Ads: manual bidding, automated bidding and Smart Bidding. PPC practitioners generally fall into one of two camps: those who stick with the control of ...

If you’ve played around with audience targeting in a Demand Gen or Video campaign lately, you may have thought to yourself, “Um… does something look different here?!” It’s not just you. Audience ...