Google Ads is adding an “investment strategy” tool that lets advertisers model potential gains from increased budgets.

Advertisers can now reach drivers through Waze and gain deeper visibility into campaign performance with Google’s latest PMax ...

Go beyond dashboards. Use platform APIs to access deeper data, connect insights, and automate workflows that reveal new ...

Google Search AI Mode is getting ads, as confirmed by the VP, but will we see the same in the dedicated Gemini chatbot ...

A clear, data-focused look at how GA4 Attribution Paths help advertisers validate Smart Bidding, prove assist value, and ...

Google Search VP says advertisers should expect new and novel ad formats built for conversational and multimodal queries.

If the digital ad ecosystem is going to mature to a new stage of privacy consciousness, advertisers must be better stewards of their first-party data. One aspect of that evolution is the idea of ...

Google Ads are not going anywhere. Eventually, AI Search results on Google and likely other properties will have ads.

Google has begun testing ads inside its AI-powered Search mode and Gemini-powered experiences, signalling the next phase of how advertising could evolve in AI-driven interfaces ...

Ironically, cybercriminals now use Google search advertisements to promote phishing sites that steal advertisers' credentials for the Google Ads platform. The attackers are running ads on Google ...

A New York federal judge ruled in favor of news publishers who alleged Google monopolized the digital advertising market.

Google's advertising revenue reached $74.18 billion in the third quarter, up 12.6% from $65.85 billion a year ago. Google ...