Google is flattening the org chart in one of its most crucial business groups, per an internal memo.

Business News Daily provides resources, advice and product reviews to drive business growth. Our mission is to equip business owners with the knowledge and confidence to make informed decisions. As ...

Google Ads has changed significantly, adjusting to the latest technologies and users’ evolving online behavior. Previously, advertisers had to manage campaigns closely. Now, there’s a bigger focus on ...

U.S. employees in the Google Customer Solutions (GCS) division were informed last month about this change via memo sent by ...

In the coming months, Google Analytics 4 audience builder will be integrated into Google Ads, making it easier to create and apply audiences from Google Analytics 4 to Google Ads campaigns. To enable ...

Google is kicking many of its product names and acronyms to the curb – including the 22-year-old DoubleClick brand. Google is rebranding its products into three groups: Google Marketing Platform for ...

Google unveils a new tool, Google Ads Data Manager, to simplify first-party data use for marketers. Google launched a new tool to simplify first-party data management. The tool is called Google Ads ...

If the digital ad ecosystem is going to mature to a new stage of privacy consciousness, advertisers must be better stewards of their first-party data. One aspect of that evolution is the idea of ...