The vision of the Apple retail store model is a beautiful thing: Gorgeous fixtures, interactive demos, a theater and even a tech-support Genius Bar that make technology friendly. The reality is often ...

The Genius Bar has been one of the most successful things about Apple Store retail locations for the past several years. However, there was a time when former Apple CEO Steve Jobs thought it was a bad ...

People who want to grab walk-in appointments from the Genius Bar may have a new reason to celebrate. According to a report by Mark Gurman at 9to5Mac, Apple will be rolling out a new version of its ...

Apple is experimenting with tweaked a Genius Bar service center at one retail store, featuring a larger table removed from the back wall that has replaced the kids' seats and tables. Details and ...

Apple has finally put the Genius Bar online -- kind of, sort of, anyway. In select countries (not America), the company now offers online support for customers, so they don't have to go into an Apple ...

Today's top Apple stories include a potential change to the Genius Bar in Apple Stores, Apple settling an iPad lawsuit, and Apple's iOS market share reaching an all-time high. Today's top Apple ...

When the Apple Store was down this morning we were hopeful that Apple might have been launching a new iMac, or the 13in MacBook Pro with Retina Display, even making it possible to pre-order the iPhone ...

The people staffing Apple’s Genius Bar, the company’s in-store customer support center, seem like an affable lot. That doesn’t mean they don’t have plenty of battle stories. When I interviewed former ...

If you’re having problems with your iPhone, iPad or Mac and need to talk to an Apple Genius about it, you can now schedule Genius Bar appointments at your local Apple Store right on Apple’s support ...

This is the very first column for Cult of Mac written by an actual Apple retail store genius. Our genius must remain anonymous, but other than “Who are you, anyway?” ask anything you want about what ...

Apple is now requiring that all users booking a Genius Bar appointment online sign in with an Apple ID. Previously, users could instead fill out a form with name, address and email in order to book an ...

Apple on Friday updated its Support website to incorporate an option to schedule Genius Bar reservations for certain hardware and software issues, further filling in gaps between AppleCare's many arms ...