On the stage at The Drum Live this week, a panel of experts on marketing humor broke down the (serious!) commercial case for funny work.

Did you hear the one about a funny ad winning at Cannes? Neither did we. In fact, during last week’s virtual Cannes Lions festival, only one obviously humorous ad took home a key prize. This was the ...

From Snickers’ You’re Not You When You’re Hungry 2010 spot with Betty White to Wendy’s Where’s the Beef 1984 spot, Super Bowl commercials are known to be the funniest of all time. So why aren’t ...

It’s time to stop taking advertising so seriously. Let’s put the laughs—and the growth—back into marketing. The Fast Company Executive Board is a private, fee-based network of influential leaders, ...

Humour in advertising is on the rise and Christmas ads should be funnier this year, Kantar has found. So far this year 56% of ads have aimed to raise a smile, which, if the trend continues, will make ...

Want to catch doctors’ attention with flashy advertising and intellectual jargon? Don’t bother. A new study finds that physicians prefer simple and clear messages, with more than half (51%) admitting ...

Remember when Old Spice was king? Isaiah Mustafa’s baritone bravado and charm in the “Man Your Man Could Smell Like” ad generated hundreds of millions of views and become a cultural touchpoint–it was ...

Forbes contributors publish independent expert analyses and insights. I research ad fraud and digital marketing. Let me start with a simple question — when was the last time you deliberately clicked a ...

I’ll be glad when the Medicare open enrollment period ends on Dec. 10, bringing a merciful pause to the flood of ageist television ads that saturate the airways each year at this time. The worst are ...

This article was originally on a blog post platform and may be missing photos, graphics or links. See About archive blog posts. When I was driving to the Santa Monica farmers market the other morning, ...