TAG Heuer's engine is revved for its first outing as Official Formula 1 timekeeper at the Australian Grand Prix in Melbourne ...

It is the first time in the nearly 100-year history of the Monaco Grand Prix that it has a title partner. The race will be renamed the “Formula 1 TAG Heuer Grand Prix de Monaco.” TAG Heuer ...

The new watches will undoubtedly appeal to the collector community, one of which is Ronnie Fieg, founder of Kith. It’s a special collection, as Julien Tornare, CEO of TAG Heuer notes ...

Both watches were created and designed to honor the Indy 500 and TAG Heuer’s long history and association with auto racing. TAG Heuer had a major presence at the 103rd Indianapolis 500 ...

While Tag Heuer has been the official timekeeper of Formula 1, the watch brand has recently added a new role: the very first title partner of the Grand Prix de Monaco in 2025. It’s a partnership ...

Antoine Pin, the newly installed chief executive of TAG Heuer, says that lights down at the F1 Louis Vuitton Australian Grand ...

None, arguably, is more prestigious than that of timing partner, and in stepping into the role, Tag Heuer is reprising a relationship that it held from 1992 to 2003, as well as capitalising on a much ...