What you wear doesn’t define you, but it’s a powerful way to express your personality. 😎 Personal style is all about ...

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Artist Rochelle Porter founded Fit by Ro this spring as an evolution of her popular decor line. The brand features her joyful, bold patterns on fitness apparel. Each order is printed on demand, which ...

Summer days are here, which means it is time to update your workout wear wardrobe and reinvigorate your fitness routine. A colorful new sports bra, a pair of ultra-comfy workout leggings, or a ...

Smartwear hasn’t quite had its moment. Innovators like Hexoskin and Omsignal, not to mention huge companies like Adidas and Ralph Lauren, have struggled to make an impact, demanding a lot of money for ...

Forbes contributors publish independent expert analyses and insights. I am a NYC-based journalist covering the luxury and fashion industry. Carbon38 pioneered the multi-brand luxury athletic retail ...

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Victoria Song is a senior reporter focusing on wearables, health tech, and more with 13 years of experience. Before coming to The Verge, she worked for Gizmodo and PC Magazine. The company purportedly ...