We are so very very excited to share with you an action-packed day as we release our brand new 2019 spring fishing lure: the ...

If any item holds special mysticism among fishing gear, it’s the lure. Some anglers spit on them for good luck; many have favorites (my dad and I still call one spinner, which will be kept secret to ...

JOHN IN HIS BASEMENT WORKSHOP IN PLYMOUTH. SCOTT LARSON IS HARD AT WORK TURNING OUT A REAL PASSION OF HIS. WHEN THIS THING IS SPINNING, YOU KNOW, AT 2000 RPMS, I JUST RUN THIS THING UNTIL IT COPIES ...

As long as there are fish to be found, there will be people of all ages trying to get them on a hook. A combination of art, science, and animal psychology has gone into creating lures that will appeal ...

A big part of recreational fishing involves switching from one lure to another, if the fish aren't biting. The Switchblade Fishing Lure is designed to simplify that process, with one central lure body ...

Largemouth bass are opportunistic feeders. Everything is on the menu for these aggressive fish, from crustaceans to worms to frogs to mice. I even once hand-fed a piece of fried chicken to a bass.

Thank God they flick their tails. I’d been hearing one bark for five minutes, but it’s only that ­visual cue that reveals the rodent, flattened and frozen against a hickory 30 yards away. I brace the ...

CARLSBAD, Calif., November 17, 2025--(BUSINESS WIRE)--The first of its kind Switchblade lure launches today, giving anglers the ability to switch it up and adapt the lure’s color in seconds, with no ...

Jet and bullet-style lures work well for a wide variety of game fish, and for several reasons. Because they tend to track in a straight line, they are easy for a marauding billfish or tuna to find ...