With luxury brands descending on the Australian Grand Prix, celebrities and spectators are still figuring out what to wear, ...

Formula 1 is developing its entertainment, merchandise and immersive fan experiences to broaden its appeal and boost revenue ...

As a result of the partnership between the two brands, a series of activities will be promoted that will go beyond the launch ...

Bowers & Wilkins' ongoing brand partnership with McLaren has been extended, with new audio products to tie-in with the F1 ...

Despite being there to set up his brand Enchante's pop-up shop in Melbourne, Daniel Ricciardo may not attend the 2025 ...

Last year, Lego and Formula 1 announced a multi-year partnership that would include several new F1-themed products; for the ...

All 10 F1 teams have launched their new F1 merchandise ahead of the 2025 season - but which team looks the best?

Elemis announced it's the first Official Skincare Partner of Aston Martin Aramco Formula One™: British skincare brand Elemis has recently announced its multi-year partnership as the first Official ...

Danish toy maker LEGO announced the activities and presence it plans on the sidelines of most of this year's Formula 1 races.

Ahead of the 2025 F1 season Mercedes announced a first-of-its-kind initiative. According to the team they are embarking on a ...

For a Formula 1 fan like me, the chance to take a lap on a race track in a supercar with a professional driver—in my case, ...

Formula 1 and the LEGO Group are set to enhance the fan experience this year with new interactive activities and a fresh ...