Identify a clear purpose for the event. First, establish who your audience is and then plan accordingly. Secondly, hold a planning meeting to outline with your team the core objectives and outcomes of ...

In the past decade, the marketing landscape has shifted significantly towards digital channels, often prioritizing automation over personalization. While digital tools are invaluable, they can’t ...

As a serial entrepreneur and business advisor, I have the lucky perspective of not only having tried things on my own once or twice in my own businesses but also seen others come up with the same ...

According to EmilyPost.com ("Six Ways To Be A Good Host"), being a good host means planning well and considering the variables involved in having a party: the reason for the celebration, the size of ...

A top event planner told Insider how he plans parties that are as safe as possible amid the pandemic. Edward Perotti has found creative ways of entertaining and shared some noteworthy tips for hosts.

While the holidays are a magical, albeit hectic, time to connect and celebrate with your community, pushing to meet your end-of-year goals can feel overwhelming—especially if your company get-together ...

Trays of catered food with people at an event in the background. After COVID-19 caused drastic changes in business operations worldwide, face-to-face corporate events rebounded in 2022. All American ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. As in-person events become a part of our standard social fabric again, there are many ...

Choose alternate sites. If you’re planning a large event in another city, consider a second- or third-tier city. The cost will be lower. “You’ll essentially be the big fish in the pond,” says Kelly ...