UPDATE (Nov. 21): The Scout Elf Squad: Sing & Play Nursery Rhymes album is out now, and Billboard Family is premiering another merry music video from the project. This time, the Squad brings us “Santa ...

A Marietta family 20 years ago created a brand-new tradition with Elf on the Shelf, a Christmas miracle in a day and age where nostalgia rules the airwaves and gift shops.

Traditions around the holidays are meant to be passed down for generations: songs, ornaments, recipes. So creating a new ...

For its 20th anniversary, "The Elf on the Shelf" is offering a wide range of limited-edition products, including an ...

It’s been 20 years since a tiny Scout Elf began hiding, reporting to Santa, and changing December mornings in the countdown to Christmas forever.

A mother from Arizona has re-imagined the iconic "Elf on the Shelf" by adding a little T. Swift into the mix. Amy Wilkinson, 50, owner of Nox Slumber Party, an event company in Tucson, said she found ...

Running out of Elf on the Shelf ideas? These 12 fun and easy setups can help keep the magic alive and surprise kids all the way to Christmas.

Editor’s note: This story may contain spoilers for prying little eyes! I have successfully resisted the siren song of the Elf on the Shelf for seven years now. At first my kids were too young to ...