Google to stop serving ad customizers for text ads and dynamic search ads, pushing marketers to responsive search ads. Google is ending ad customizers for text ads and Dynamic Search Ads. Advertisers ...

Find out how ad setup, targeting, and lead quality vary between LSAs and Search campaigns – and when to use each for better ...

Responsive Search Ads (RSAs) have been around for many years now, but for some reason, so many Google Ads practitioners still find them confusing. RSAs can be incredibly powerful if you know how to ...

Google has mixed its search ads between and throughout the organic (free) search results starting sometime mid-last year. Google calls it dynamic ad placement, and it is an ongoing tests. In fact, ...

Google has updated its managing crawl budget guide documentation to say that the crawl frequency of the Dynamic Search Ad targets. It use to be every 2 weeks, 14 days, and now it is every 3 weeks, 21 ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. As marketers, we have to be aware of shifts in consumer behavior and technological ...

When we refer to low budgets, we typically mean anything below $5,000 per month in ad spend. Some brands may even operate with budgets as low as $1,000 a month or less. With a budget of $1,000 or less ...