What’s the narrowest, niche, specific type of targeting you can use in Google Ads? Placements! It’s a type of content targeting that you can use in Display and Video campaigns. (We covered one of your ...

You’d be hard pressed to find a Google Ads practitioner who loves the Google Display Network (GDN). Some may be indifferent to display ads, some (like me) may hate them, but I have yet to encounter ...

Meta will start scraping conversations with AI chatbots to gather data for the purpose of ad targeting. The company says this data will be used to "personalize the content and ads" that people see ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. In a digital economy saturated with impressions, the brands winning in 2025 aren’t spending ...