This is a story about a box. That's it, just a box. "It's not rocket science," said Rudy Youell. "It's almost so stupid it's ridiculous. But it's saving so much money it's amazing." His simple box ...

Responding to growing environmental concerns, companies across industries are searching for ways to make their products more sustainable. Many factors come into play when determining whether a product ...

The cosmetic packaging industry is evolving at lightning speed. That’s because customers make their decisions in seconds.

Let’s get something straight—packaging isn’t just about protection anymore. It’s about perception. Positioning. And ultimately, performance. If you’re running a product-based business in 2025 and ...

Apple makes well-received products, but something that sets it apart from other brands is its attention to detail. From tight corner radius rules and iconography to the familiar look of Apple Store ...

SINGAPORE – A briefcase containing accessories to open a wine bottle, a jewellery box, a tingkat and a tote bag – the packaging for mooncakes these days goes well beyond simple square boxes. In line ...

Microsoft has rethought the packaging design for its Xbox Adaptive Controller, in a bid to make it easier to open for gamers with limited mobility. The tech giant released its Xbox Adaptive Controller ...