Forbes contributors publish independent expert analyses and insights. Prince Ghuman covers neuroscience-based marketing strategy & tactics. The term consumer behavior gets tossed around a lot. Let’s ...

Horizon Media research unit Horizon Futures has issued a report taking an in-depth look at evolving cultural identities in the U.S. that it asserts are reshaping how brands connect with consumers. The ...

While the psychology of consumer behavior would veer off into a number of different directions in the 1950s, its core remained psychoanalytic theory brought over from Europe in the 1930s. Nothing ...

Forbes contributors publish independent expert analyses and insights. Kiri Masters covers trends in retail media and marketplaces. This article is more than 3 years old. As US retail sales data start ...

A new, proprietary large-scale research study commissioned by Urban One, the largest Black-owned and only fully integrated ...

In an age where billionaires and conspicuous consumption are increasingly on display, new Otago-led research shows a simple life really is a happier life. With four areas of the U.K. now facing ...

The number of malls in America has nearly doubled in the last 17 years, as has the amount of credit card debt. In this slim volume, Berger ponders this correlation and attempts to explain in great ...

The Scoreboard gives users both consistency and discovery - revealing how audiences engage today while spotlighting the ...

In the evolving financial services sector, payment modernization is often framed as a technological objective and/or target—new platforms, faster transactions, and enhanced security. The discussion ...