Like most Great Value products, Walmart's store-brand cereal is made by a third-party. The question is who does make it and ...

The Washington Capitals captain and D.C. area grocery store chain Giant Food launched a limited-edition cereal to celebrate ...

Store brand items can really help you stretch your budget, but who produces them? It's all a grey area, but chances are a big brand was involved.

Alex Ovechkin may not have his own Wheaties box, but the Capitals star is about to get his own limited edition cereal. Ovi’s ...

For nearly 50 years, Sesame Street has been helping kids learn while keeping them entertained. Now, the show is going to help feed kids as well. General Mills announced last week that its newest ...

STRENGTH OF BRANDS AND ASSORTMENT: Big G cereals grew 4% in Q1, building on year-ago sales, up 9%. SHOPPER INSIGHTS: National Retail Organization works on store-specific merchandising strategies.

This is an archived article and the information in the article may be outdated. Please look at the time stamp on the story to see when it was last updated. For nearly 50 years, Sesame Street has been ...