The study, "Counterfeit Connected TV and the Digital Ad Industry’s Failure to Detect, Deter, and Disrupt Fraudulent Inventory ...

Now that the future of CTV has arrived, the next step for many marketers has become integrating CTV more intentionally into cross-channel campaigns.

LG Ad Solutions, a global leader in advanced Connected TV (CTV) advertising, today released a new report, The Art and Science ...

According to Gracenote, 80% of marketers still use performance-oriented targeting tactics despite citing brand awareness as ...

Powered by VDO.AI proprietary CTV technology, the campaigns successfully engaged audiences across leading media platforms, ...

Wurl, a leader in the streaming TV industry, today released an iteration of The CTV Trends Report – a collection of ...

Roku and AppsFlyer announced the launch of a new self-reporting network (SRN) integration between both companies, which will ...

The Africa Channel said it is working with Multimerica AdEX to give advertisers an opportunity to sponsor culturally relevant content across connected TV at scale. In 2023, The Africa Channel ...

LightBoxTV, the Total TV planning and workflow platform, has integrated with Caria’s API to simplify campaign execution across linear and connected TV (CTV). The integration is already live and in ...

CleanTap claims 100% of the invalid traffic it spoofed was accepted into live programmatic auctions and was successfully bid on by advertisers.

Advertisers are flooding Connected TV with dollars, but a new industry report suggests they're flying blind. The missing ...