With its share price dropping and financial analysts griping, beleaguered DreamWorks Animation SKG today announced a Hail Mary in the form of a new hire: former top JC Penney and Target exec Michael ...

Ten years ago, India’s animation industry was keen to promote the “Brand India” label, a pitch that suggested the quality of work might be better than foreigners imagined. Nowadays, nearly all the ...

Michael Francis is stepping down as the branding chief at DreamWorks Animation, the company announced Wednesday. Francis will leave his position as chief global brand officer in December after nearly ...

The sad, broken corpse of Ghostbusters is being revived once again, this time in the form of an animation, that, intriguingly, depicts ghostbusting from the "victim's" point of view - the ghosts ...

The last decade has spawned an explosion of visual content. And brands are increasingly capitalising on a wide range of visual assets to appeal to their target audience. While images are the most ...

One brand that embraces both live action and animation is Geico, and the insurance giant’s latest ad features an animated McGruff the Crime Dog of 1980s PSA fame alongside human actors. By using both ...