Brands are shifting from endorsements to equity, turning athlete-led partnerships into community engines that drive trust and ...

The Rainbow PUSH Global Automotive Project, an initiative of the Citizenship Education Fund, today announced the launch of the Automotive Brand Equity Index, a next-generation business intelligence ...

Publishers are flooding billboards, subways, and screens with ads for themselves-many for the first time in history.

Influencer marketing has become one of the most powerful drivers of brand growth, but it’s now facing a challenge that most ...

Scroll through any brand’s feed today, and you’ll notice something: everyone’s talking, but not everyone’s listening. People don’t want to be marketed ...

As festive spending surges on digital platforms, agencies debate whether performance marketing builds lasting brand value or ...

Are you considering a rebrand? Here's what you need to keep in mind before you change anything about your company.

There's no denying that tequila is having a moment. The celebrity playbook has been followed to the letter: Launch a premium bottle, wrap it in a sleek label and let personal brand equity drive ...

Hormel Foods is spinning off its Justin’s brand of nut butters and chocolate snacks through an investment agreement with ...

Minnesota powersports vehicle maker Polaris is selling its Indian Motorcycle business to a California private equity firm. Terms of the deal have not yet been released, but Polaris is expected to ...

Hormel Foods Corp. and private equity firm Forward Consumer Partners struck a new strategic partnership Tuesday, wherein ...

Magnolia Bakery CEO Bobbie Lloyd went on a trip to Ireland last summer, thousands of miles from the nearest location. Still, when her husband mentioned her job title to others, there were gasps. “‘Oh ...