Booker's was created in the 1990s by the late, great Beam master distiller Booker Noe, who came up with the brand at a time when very few people were interested in drinking barrel-proof whiskey.

Booker Noe's kitchen table was more than a place to eat-it was where he read the newspaper, worked on projects, and, most importantly, selected batches of Booker's Bourbon with family and friends.

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