The majority of clients seeking perms at Mai Hoa Beauty Salon in Minneapolis are not older Asian aunties. They are men in their 20s and 30s who care about personal style and grooming, who know their ...

When 19-year-old Charles Chen got a perm in early 2022, it was a spur of the moment decision. “I was looking for something simple to style,” he said of his “naturally bone straight” hair. But what was ...

Turns out Jon Snow knows something — about hair care. While our favorite man of the Night’s Watch defied death this season on Game of Thrones, he may have done something even more improbable: set off ...