Players hitting the coolers during the opening day of the 2024 Stanley Cup Playoffs on April 20 will find something a little different. Body Armor has entered into a multiyear sponsorship agreement to ...

The NHL playoffs begin Saturday with the Carolina Hurricanes the slight favorites to raise the Stanley Cup. The playoff opener will also mark the start of the NHL’s partnership with BodyArmor as the ...

NEW YORK (AP) — The NHL and NHL Players' Association on Tuesday announced a multiyear agreement with Bodyarmor to be the league’s official sports drink. Bodyarmor replaces BioSteel in that department ...

The National Hockey League announced on Tuesday that BODYARMOR is its new official sports drink. BODYARMOR advertisements will be featured throughout NHL arenas beginning with the Stanley Cup Playoffs ...

Boys & Girls Clubs of America, the nation’s largest youth-serving organization, today announced BODYARMOR Sports Drink, as its official hydration partner. Through a ...

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Coca-Cola’s Bodyarmor Sports Drink /credit: Billy F Blume Jr / Shutterstock The Coca-Cola Co.’s Bodyarmor sports-drink brand needs “a lot of work” to boost sales amid sluggish volumes across the ...

CINCINNATI — Bengals quarterback Joe Burrow has a fresh endorsement deal with BodyArmor, a sports drink that started in 2011 and has quickly gained a foothold in the market. "The new deal with ...