BMW is returning as a sponsor or the 2023 Cannes Film Festival with a film production starring the BMW i7 M70 xDrive. The electric vehicle will also be featured as part of a fleet of more than 200 ...

For any of you that don't know, BMW commissioned four relatively major directors (Ang Lee and Guy Ritchie are the two I remember off the top of my head) to make short films about a driver for hire. Of ...

Domagoj Dukec, the head of BMW Design, has shared this snippet of information - with pride in his words. Well, someone should tell him a word or two about not going to those ritzy parties without ...

BMW Films presents "The Hire", a series of nine short films produced for the Internet in 2001 and 2002, with a ninth short film following in 2016. A form of branded content, all nine short films ...