The concept came from James Garrett. He founded the agency Adaptive Path in 2001, which advises its clients on user experience and design. With AJAX, he contributed to Web 2.0. In the early 2000s ...

In a celebration of heritage and history, Ajax and adidas have unveiled the 125th-anniversary edition of one of football’s most iconic kits. A design that pays homage to the club’s roots, the special ...

The classic Ajax logo was in use until 1991, when it was replaced with a more modern design. Its revival is seen as a nod to the traditions and values that have defined Ajax for nearly a century.