Corporations spend billions of dollars on advertising each year. And they need talented advertising professionals to create magazine, radio, television, internet and social media ads to sell their ...

Forrester expects 15% of agency jobs to disappear in 2026, and AI agents took the junior work first. Here is how founders run marketing at the new staff ratio.

Welcome to the first installment of a new series, “The Industry Ahead,” in which our faculty share the latest trends in hiring across a variety of career fields. First up, we’re chatting all things ...

Digital Marketing vs. Marketing Analytics Digital Marketing vs. Marketing Analytics: The marketing landscape is undergoing ...

Marketing involves more than clever ad campaigns and slogans. Before considering a career in it, students need to look beyond the glitz and glamour. Here are 10 factors to be considered before ...

Doug Wintemute is a staff writer for Forbes Advisor. After completing his master’s in English at York University, he began his writing career in the higher education space. Over the past decade, Doug ...

Penn State Prime will bring together leaders from Google, American Eagle Outfitters, Scholar Hotels and Penn State for its ...

We see marketing all the time, from ads on our Facebook feeds, billboards on the street, or promotional emails from your favorite stores. Marketing is the way companies communicate their products or ...

Marketing can be a high-paying field as you progress in your marketing career. New college graduates typically begin with entry-level marketing jobs, however, so expect your average marketing salary ...

Marketing has become incredibly complicated: Different methods, different outlets, different ways to accomplish goals… most marketing professionals must be Jacks and Jills of many trades. Why skills ...

Nearly three in ten US marketing job postings (28.9%) are still advertising 30 or more days after going live, and for social media managers the figure reaches 42.2%, according to the 2026 Marketing ...