Google Ads no longer runs on keywords. It runs on intent.

If you’re still building Google Ads around keywords, you’re behind. Here's what that means for eligibility, structure, and ...

Google Ads API update cracks open Performance Max by channel

Google Ads API v23 lets advertisers break down PMax campaign results by channel, offering more precise insights for ...
TechSpot

Google is changing how ads appear in Search, slowly and carefully

Editor's take: Despite the AI boom and other major shifts on the web, advertising remains Google's – and Alphabet's – primary revenue source. The company recently began a slow rollout of a new ads ...

Why Google Gemini Has No Ads Yet: ‘Trust In Your Assistant’

Google DeepMind CEO Demis Hassabis says Google doesn't have any current plans for ads in Gemini, as OpenAI moves toward ChatGPT advertising.

Google Ads Tests Third-Party Endorsement Content On Search Ads

Google is testing showing third-party endorsement content on Search ads, a Google Ads spokesperson confirmed. This ...