SCHEELS announced on Friday, Feb. 21 its new location at Mayfair in Wauwatosa. The sporting goods chain already has stores in Appleton and Eau Claire.

SCHEELS to open a new store in Wauwatosa, Wisconsin, at Mayfair in spring 2027, creating over 500 jobs and revitalizing retail space.

WAUWATOSA, Wis. —Retailer SCHEELS announced plans Friday to open a massive 210,000-square-foot store at Mayfair Mall in Wauwatosa. The location will be Wisconsin's largest all-sports store, and is set to open in Spring of 2027. It will be the state's third SCHEELS location. It will use the former Boston Store space.

Fargo-based Scheels sporting goods retailer will open a third Wisconsin store in spring 2027, this one in the former Boston Store at Mayfair Mall in Wauwatosa, the company announced Friday.

North Dakota-based sporting goods retailer Scheels has signed a lease to occupy the 210,000-square-foot former Boston Store space at Mayfair Mall in

Scheels announced in conjunction with Mayfair owner Brookfield Properties that it will open its third Wisconsin store in Wauwatosa in spring 2027 following a full renovation of the space, which has sat vacant since 2018, when the owner of Boston Store liquidated after entering bankruptcy.

Mayfair Mall is getting a new anchor tenant. Sporting goods store, Scheels, will open a new store in the former Boston Store space, the city

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