And there’s ‘Masters of the Universe,’ which is the complete antithesis of what ‘Barbie’ is. ‘Barbie’ was all about ...

To launch its Barbie doll featuring T1D, Mattel chose the French karate champion, Alizée Agier, as ambassador. Agier won the ...

It seemed strange that Fisher-Price — a manufacturer of beloved children’s classics like the ring-stacking toy and pull-toy ...

Though tariff concerns have eased, America's biggest toymakers are still feeling the pinch from the Trump administration's ...

A new collectible Monster High doll of Tim Burton’s ghostly Corpse Bride has arrived on the scene and she looks deadly cute.

Mattel Studios president Robbie Brenner unpacks her unifying vision for the studio's slate, including Hot Wheels, Masters of ...

The toy company saw its dolls category sales dropping 19% in the latest quarter, primarily due to fewer new Barbie launches.

Toy maker Mattel re-established its annual guidance, albeit at a lower level. “There is still the potential for global trade ...

Toymaker Mattel cut its annual forecast, reinstating it after two months, and posted a sharp drop in second-quarter revenue ...

A new Barbie with an insulin pump and CGM isn’t just a toy — she’s a symbol of visibility and a reminder to meet others with ...

The Hot Wheels Elite 64 series is expanding with another station wagon, but this is a replica of a car much faster than the ...

"We built an incredible world, and it's gonna be really exciting for us to bring to our fans," says PJ Lewis, the company's ...