Japan's matcha tea has exploded in popularity in the U.S, but President Donald Trump’s 15% tariffs on the country creates ...

It is anticipated that the US tariffs on Japanese products might add to the lack of accessibility of matcha, as well. This ...

Matcha has become a very popular drink in the last few years. But with the newly announced tariffs, this product and other ...

From how to choose the best matcha for your money to the proper brewing techniques, we asked the experts what you should know ...

Japan’s green tea exports, including matcha, rose 25% by value to 36.4 billion yen ($252 million) in 2024, driven largely by growing demand for powdered teas such as matcha, according to data from the ...

As matcha demand grows—so do prices—and a hot and dry spring in Kyoto do not demonstrate that supply will grow anytime soon.

True matcha — capital-M Matcha — is a highly concentrated, antioxidant-rich green tea made through a labor-intensive process ...

The production volume of tencha, the raw tea leaves that become matcha powder, has risen sharply in the past five years, according to Japanese officials.

Global supplies of matcha are dwindling, thanks to social media and TikTok videos. Combined with tariffs, prices are rising ...

More people around the world are developing a taste for matcha green tea, and Japanese farmers are finding ways to meet demand while maintaining the industry's famous quality and traditions.

Matcha — a finely ground, vibrant green powder made from tea leaves grown primarily in Japan — is the it girl of Instagram ...