After introducing their first performance basketball sneaker in December, Jerry Lorenzo and Adidas are evolving their ...

Jerry Lorenzo, founder of Fear of God ATHLETICS and the Global Head of adidas Basketball, is one of the most innovative designers in the game. For more than a decade, the California native has ...

Fashion designer Jerry Lorenzo first came on the scene in 2013 when he launched his Los Angeles-based luxury streetwear label Fear of God. The clothing line has a cult-like following, including ...

How Jerry Lorenzo Went From Working Retail to Founding Fear of God Designer Jerry Lorenzo’s clothes have been worn by celebrities like Zendaya, Justin Bieber and Dwyane Wade, among others.

The partnership aims to create merchandise that connects with fans while maintaining Fear of God's design principles ...

The brand staged a one-off event in the penthouse suite at the hotel to coincide with the NBA games taking place in Paris ...

A beloved clothing brand is extending their partnership with the NBA. Fear Of God Essentials has unveiled a Paris Games ...