According to people familiar with the situation, Generous Brands, a subsidiary of Butterfly Equity, will pay $500 million to ...

Generous Brands announced it has signed a definitive agreement to acquire Health-Ade from private equity firms First Bev and ...

The pending acquisition of Health-Ade Kombucha will grow Generous Brands’ refrigerated-focused beverage portfolio from three ...

Generous Brands’ products will cover juice, smoothie, kombucha, cold-pressed, protein, coffee and alternative soda beverage ...

The sellers are First Bev and Manna Tree Partners, who will also continue on as minority shareholders in Generous Brands.

Generous Brands, one part of the former Bolthouse Farms, is to produce and distribute Sambazon's juice and smoothie brands. California-based Generous Brands will produce the Original Açaí ...

The Generous Brands Agreement with the #1 Global Brand of Açaí will Increase Availability and Access to SAMBAZON Juices and Smoothies for Consumers in the U.S. Under the New Integrated ...

US-based Generous Brands, owned by private equity firm Butterfly, has struck a deal to acquire Health-Ade, a local kombucha maker, from investors First Bev and Manna Tree Partners. Financial terms of ...

Generous Brands, one part of the former Bolthouse Farms, is to produce and distribute Sambazon’s juice and smoothie brands. California-based Generous Brands will produce the Original Açaí, Dragon ...

Generous Brands is currently distributed in 56,000 stores across the U.S. and Canada with over 150 sales, merchandising and DSD professionals supporting the North American network.