Ferrero, Kellogg
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This deal continues Ferrero's track record of acquiring and growing well-known brands to strengthen its North American presence.
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Parade on MSNFerrero to Buy Major US Cereal Brand in Massive DealThe Italian candy maker and iconic brand of breakfast foods are expected to close on the deal later this year.
The Italian maker of Ferrero Rocher and Nutella has set its sights on WK Kellogg as the U.S. cereal maker struggles to get traction.
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mlive on MSNKellogg sold to Italian candy company: How leaders are responding in the ‘Cereal City’WK Kellogg Co’s headquarters is in Battle Creek. After the transaction closes, Battle Creek will remain a core location for the company and will be Ferrero’s headquarters for North America cereal, a news release from WK Kellogg states.